How Red is the Boot?

Rick Santorum won the Louisiana Republican Primary. That's certainly not a shock. The process behind electing presidents always puzzles me. The primaries seem to be more related to the "rock star" trend that a candidate can develop, as opposed to the popular vote. In fact, nothing seems to be related to the "popular vote" among the common taxpayer anymore. Louisiana has been known as a "Red State" for a long time, meaning most of its citizens are to the right of the aisle on most political issues. What's inconsistent to me is according to Slate on the LA Primaries, Ron Paul only captured 6.1% of the vote. His political policies clearly favor that of the Louisiana citizens'. So why did he score so low? I know why - because he's not a rock star. Paul's message is plain and simple in its conservative style. Mitt Romney, much younger and questionable as to his ability to represent conservatives, has millions of dollars backing his campaign. Special interest groups who cater to both sides of the isle want Romney in office and they're willing to pay big to get him there. They will not support Paul to this extent because they know he's less likely to bend and give them what they want once he's in office. Ron Paul is a true conservative and a man of virtue, while most Louisiana voters are apparently not.